1–12 December · free in the app

12 Days of Gentle Christmas Care

One small, kind thing for you each day, pregnant or with a new baby. Five minutes, no pressure, no glitter required.

How it works

  1. Download Bloom Mama, it's free
  2. Open the app from 1 December
  3. A new gentle activity unlocks each day
  4. Do it when you can. Missed one? It waits for you

Christmas, inside the app

The whole app dresses up for the season, and the 12 days open on 1 December.

Your Christmas home, in pregnancy
Your Christmas home, in pregnancy
…and after birth
…and after birth
The 12 days, free for every mum
The 12 days, free for every mum
Christmas cards to share
Christmas cards to share

A peek at the 12 days

  1. Three things you need this season (not gifts)
  2. A 3-minute breathing pause
  3. Your “how to help me” list for visitors
  4. A warm drink, five minutes, no phone
  5. Plan the Christmas day you actually want
  6. A note to your future self
  7. A little fresh air, if you feel up to it
  8. The easy-food list
  9. A screen-free wind-down
  10. Message one friend who gets it
  11. One small moment to remember
  12. An hour of rest, just for you

The fine print (sort of)

  • No mince pies were harmed in the making of this programme.
  • Elf on the Shelf is optional. Rest is not.
  • Wearing pyjamas all day counts as festive.

Shopping for a mum?

Browse Santa's List: small businesses we love for mums and mums-to-be.

See Santa's List

Join from 1 December

Free to download. The 12 days are included.

General wellbeing ideas, not medical advice. Always follow your midwife's or doctor's guidance.