Our story

I built Bloom Mama because new mothers deserve better.

After birth, so much attention goes to the baby — and not nearly enough to the mother. Bloom Mama exists to close that gap.

Why I created Bloom Mama

Bloom Mama started with a simple frustration: mothers are expected to recover from one of the biggest physical and emotional experiences of their lives with far too little support.

I wanted to create something that made mothers feel seen. Not rushed. Not dismissed. Not told they should be "back to normal" after six weeks.

Bloom Mama is the app I wish more mothers had in that vulnerable, life-changing first year.

What Bloom Mama is for

Week-by-week recovery guidance, C-section scar care, diastasis recti rehab, breastfeeding support, emergency information, and mental health check-ins. A calm voice in the middle of an overwhelming season.

What matters to me

Privacy — your data stays on your device. Honesty — postpartum is not always beautiful, and we don't pretend otherwise. Support — not perfection.

Why Bloom Mama exists

What we believe

01

Recovery takes a year, not six weeks

We guide you through all 52 weeks because that's how long real recovery takes.

02

Mothers deserve to be looked after

The baby gets a paediatrician. The mother gets a 10-minute GP check. We close that gap.

03

Your body, your data

Everything stays on your phone. We'll never compromise on this.

04

Evidence over trends

Every recommendation is based on clinical evidence. No pseudoscience.

05

Honest, not positive

Some moments are hard. Recovery is non-linear. That's okay.

06

Accessible to everyone

Core features are free. Emergency guidance is always free.

07

Built by a mother, with mothers

Every screen has been shaped by the women who use it. Their feedback is the roadmap.

08

Recovery in your language

Care should not depend on the language you speak. We translate with care, not just words.