New: a home that changes with the seasons

From pregnancy to postpartum, with you.

Bloom Mama is a calm companion from your first weeks of pregnancy to your baby's first birthday. Clear, honest guidance for every week, and a home that's kind to you on the hard days.

Free to download · 7-day free trial · English, French, Spanish & Arabic

9:41
Good afternoon
Emma
Week 22 · Second trimester
Your baby this week
About the size of a papaya
18 weeks to go Week 22 guide
How are you feeling today?
GreatGoodOkayTiredLow
Today's focus 10-minute pelvic floor routine
Journal A few lines about your day
This week
BabyCan hear your voice
Your bodySkin may itch as it stretches
SymptomsBack ache, leg cramps
TipSip water through the day
Autumn wellbeing Vitamin D and the shorter days 4 min read
Home
Discover
Move
Body
Progress
The home changes with the seasons. Try it:
Evidence-informed
Personalised to your week
Built by a mother
Four languages
Why Bloom Mama exists

In pregnancy and after birth, there is so much to care for — and you deserve care too. Bloom Mama exists to be with you for the whole journey.

Imane, founder
Your whole motherhood journey

Pregnancy is part of the journey too.

Bloom Mama now grows with you — from the first positive test, through birth, and into the first year after your baby arrives.

01 ✦

Pregnancy

Trimester-by-trimester support, gentle movement, body changes and preparation for birth.

Explore pregnancy 02 ◌

Birth

Practical preparation for labour, your preferences, your hospital bag and the transition home.

Prepare for birth 03 ♡

Postpartum

Recovery guidance for the first weeks and beyond — including C-section care, pelvic floor and emotional wellbeing.

Explore postpartum
New · Bloom AI

Ask anything, day or night.

Talk to Bloom when a question can't wait for your next appointment. It knows your week, answers in your language, and turns your check-ins into gentle insights.

  • Knows whether you're pregnant or postpartum, and which week you're in
  • Replies in English, French, Spanish or Arabic
  • Personal insights from your own check-ins
  • Never diagnoses. For warning signs, it points you to your midwife, doctor or emergency services

Bloom AI is optional and only runs when you use it. It doesn't replace your maternity team.

What's inside

Everything you need. Nothing you don't.

One app from the first positive test to your baby's first birthday, with guidance that follows your changing body.

01

Your pregnancy, week by week

  • Your baby's size and development each week
  • Symptoms explained, with clear signs for when to call your midwife
  • Hospital bag checklist and birth preferences
  • Kegel timer, gentle routines and pregnancy challengesNew
02

Gentle postpartum recovery

  • A 52-week recovery journey that meets you where you are
  • Vaginal and C-section recovery, including scar care
  • Pelvic floor and diastasis recti programmes
  • Breastfeeding, bottle and combination feeding guides
03

Made for you

  • A home that changes with the seasonsNew
  • Bloom AI chat and personal insightsNew
  • A two-minute daily check-in for mood, energy, pain and sleep
  • Letters to your baby, journaling and quiet moments
  • Small challenges, with no streaks and no guilt

20+ new articles this season, including baby's movements, pre-eclampsia signs, sleep and warning signs after birth. Written for real life, drawing on guidance from the NHS, WHO and RCOG.

How it works

Set up in under two minutes.

1

Tell us about you

Your due date or birth date, your stage, and a few details about you. We tailor the guidance from there.

2

Get your weekly guide

Each week: what is changing, gentle movement, practical preparation or recovery tips, and a quiet daily affirmation.

3

Check in, see your patterns

A two-minute daily check-in. When you want it, Bloom AI turns it into gentle, personal insights.

Free guide

The first six weeks.

A gentle postpartum recovery guide to help you feel more supported after birth. Available in English, French and Arabic. No email needed.

  • What to expect in the first six weeks
  • C-section and vaginal birth recovery
  • When to seek help — red flags
  • Pelvic floor & diastasis basics
  • Nutrition and feeding support
Download in English Télécharger en français تحميل الدليل بالعربية

Educational support only — always follow advice from your midwife, GP or healthcare professional.

Free guides

Useful reading for every stage.

Start with the stage you are in. These short guides are designed to give you a calmer starting point — not to replace your maternity or healthcare team.

Pregnancy

Pregnancy, trimester by trimester

A simple overview of what may change, what to prepare for and where to find trusted support.

Read guide Movement

Moving gently during pregnancy

Practical principles for staying active while your body changes, with safety reminders and pacing.

Read guide Birth prep

Preparing for birth

A calm checklist for your preferences, antenatal support, hospital bag and the first days at home.

Read guide Postpartum

Your first weeks after birth

A gentle starting point for recovery, feeding, movement, rest and knowing when to ask for help.

Read guide
Your data, your phone

Health data stays yours.

Your check-ins, journal and letters are stored on your phone. If you choose to use Bloom AI, only what it needs to answer you is sent securely. Never sold, never used for ads.

  • Stored on your device
  • No accounts, no email
  • Bloom AI only when you ask
  • GDPR compliant
Available now

Begin your journey, today.

Free to download. Seven-day free trial. Cancel anytime.

Download on the App Store Get it on Google Play

Bloom Mama does not provide medical advice. Always consult your GP, midwife, or relevant healthcare provider.